The video above showcases my process, which included dumpster diving and a food waste challenge. During the challenge, I survived off only food that would have otherwise been wasted for 30 days and saved $497 worth of food from the landfill. *Video courtesy of Shelley Vaz
The campaign starts with the stickers. They are a tiny intervention that
stops consumers in the middle of a mundane task and provokes them to
think about the larger impact of their purchases. The phrasing of the
statistics are concise (because the stickers are so small), clear (due to
limited attention spans) and above all else, tangible. The traditional units
of measurements (gallons, kWh, and grams) are exchanged for more
tangible units (shower time in minutes, number of lightbulbs powered and
kilometers driven). The stickers are also dissolvable to ensure that the
food is not ruined and remains edible.
The call to action on the stickers leads the consumer to the Junk'd Food website. It is an educational tool that teaches the consumer about the issue through tangible statistics. It also provides consumers with
practical ways to reduce their own food waste at home, as well as
extra resources for further learning.
The toolkit can be ordered from the Junk’d Food website. The toolkit gives consumers an easy to understand, and simple to use kit to start their own fight against food waste. The toolkit contains a bento box, cutlery, a tote bag, the stickers, pencils, magnets, compost bags, a handbook, gloves and grocery lists. All items included in the toolkit were carefully sourced and are environmentally sustainable, if not completely biodegradable.
